Augmented reality (AR) — superimposing computer-generated images on the user’s view of the real world — is increasingly used in a variety of applications today. From smartphone games and social media filters to furniture design and classroom education, this technology is being utilized across virtually every industry, and building design and construction is no exception.
In fact, exciting developments are happening at the intersection of AR and the work we do at Stellar. While it’s been used as a marketing and selling tool, we’re beginning to apply AR on job sites more frequently. It’s safe to say this powerful technology is revolutionizing the way buildings are designed, constructed and renovated.