Coffee continues to be one of the most rapidly evolving markets in the food and beverage industry. Variety in flavor options and the growing popularity of cold brew coffee are just a few of the latest market trends.
Consumer preferences and tastes are constantly changing, and to meet market demand while remaining profitable, producers need greater control over their processing and packaging systems.
When Royal Cup first sat down with Stellar to discuss its expansion project, it had bold aspirations and high expectations. The Birmingham-based importer and roaster of specialty coffees and fine teas decided to invest in cutting-edge manufacturing updates to keep pace with its growing consumer base and sales.
“To do a project of this magnitude, you really need to have an expert here involved on the day-to-day, with their fingers in the project,” said Bill Smith, Royal Cup’s president.
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