Should You Change Your Packaging to Meet Grocery Delivery Demand?

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Should You Change Your Packaging to Meet Grocery Delivery Demand

In the wake of COVID-19, online grocery delivery has taken off. According to the 2020 Food Packaging & Consumer Behavior Report, 61% of survey respondents said their purchasing habits acquired during the pandemic will influence the way they shop in the future, and 51% reported using third-party grocery delivery apps within the past three months.

In light of this trend, food manufacturers may have to adapt their packaging to meet the requirements of grocery delivery. Instead of packages being stretch-wrapped onto a pallet to be unloaded by grocery store workers, they’ll be boxed and sent directly to consumers’ doorsteps. 

That means outgoing packages must be sturdy enough to withstand the increased vibration and movement across a courier’s distribution chain. Some items may be shipped as is or they will have to be sent inside another shipping box padded with extra dunnage (air bags, crinkled paper, bubble wrap). Products packed in glass, cans or other rigid packaging may have to be rethought.