There’s a lot happening in the food and beverage packaging industry, and if there’s one place to get a pulse on it all, it’s PACK EXPO International. I had the privilege of attending the 60th anniversary of this premier industry trade show last November in Chicago. The event is huge and features hundreds of vendors — with 10×10 booths all the way up to exhibitors that take up nearly a quarter of the largest convention center in North America.

What’s the first thing you think about when walking into your office each morning? The reality is that you’re likely juggling several things at once, right out the gate.

Manufacturing and processing in the food and beverage space has a lot of moving parts (literally and figuratively), and food processors often have a lot on their plates — food safety priorities, personnel issues and distribution logistics are just a few.

But have you considered how your plant’s operations intersect with your company’s branding?