When Royal Cup first sat down with Stellar to discuss its expansion project, it had bold aspirations and high expectations. The Birmingham-based importer and roaster of specialty coffees and fine teas decided to invest in cutting-edge manufacturing updates to keep pace with its growing consumer base and sales.
“To do a project of this magnitude, you really need to have an expert here involved on the day-to-day, with their fingers in the project,” said Bill Smith, Royal Cup’s president.
We were honored that Royal Cup chose Stellar to serve as that expert. Hear more from Smith and get a behind-the-scenes look into the project in this exclusive video: