4 Trends Food Companies Must Champion to Thrive in an Age of Disruptive Innovation

If you’re a decision maker in the food manufacturing space, ask yourself these questions:

  • Does your company value sustainability and transparency in its processing?
  • Is your boardroom as diverse as your customer base?
  • Are your company’s leaders listening to those customers to anticipate what they want?
  • Is your company taking tangible steps to be innovative, or does it just say it is?

If you want to thrive — not just survive — in today’s market, you must be answering “yes” to these questions… or at least taking actionable steps toward a “yes.”

The food and beverage industry is changing more than ever before thanks to disruptive innovation, the internet, evolving customer values and more.

Don’t be the next Blockbuster, Kodak or Myspace. The key is to be proactive, not reactive. Where should you begin? Consider these leading trends shaping the industry.

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The Food Industry Is Being Disrupted. What Should You Do About It?

The food industry is in the eye of a hurricane named Disruption.

Sweeping consolidation has turned the traditional food industry on its head, leaving major companies like Heinz, Kraft and Unilever feeling under siege. Other major players are working to “redefine” themselves before they become acquisition targets. Taste preferences have evolved and weekday sit-down meals are no longer a mainstay as families are increasingly on-the-go. Therefore, convenience is the name of the game.

Big companies are being challenged by upstart brands: Chobani challenged Yoplait and Dannon, long-time leaders in the yogurt market, and KIND bars have become one of the fastest-selling snack bars on Amazon. Neither company existed at the beginning of the 21st Century! Is the “slow and steady wins the race” mantra of the food industry on the way out?

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